4 NEW FLAVOURS,
12 STYLISHLY DESIGNED CANS
AND A WHOLE LOT OF CONTENT

To introduce the Beats Zodiac range, a collection of drinks inspired by the zodiac signs, we created a campaign fronted by Anitta, Brazil’s biggest Aries. The range featured 12 collectible cans, one for each zodiac sign, across four flavours inspired by the elements of fire, earth, air and water. Each can also took consumers to an exclusive website through a QR code.

The campaign featured 12 films, one for each sign, starring Anitta, Thiago Martins, Rodrigo Simas, Gretchen, Urias, WC no Beat, Xamã, Bielo, Lais Oliveira, Gabi Lopes, Thais Carla and Tati Zaqui.

Alongside the talent lineup, we developed a content strategy designed to keep the audience engaged through an ongoing, themed feed. Each post connected with the others to build a bigger story, while still working perfectly as a standalone piece.

To take the campaign even further, a stellar lineup of influencers brought their own personalities to the campaign message through exclusive content.